’Tis the season to be extra!
This Christmas, Pepsi-Cola Products Philippines Inc., the exclusive manufacturer of PepsiCo beverages in the country, enjoins Filipinos to celebrate the Holidays with gusto with “Paskong Extra Sarap with Pepsi.” This fun, vibrant Holiday campaign highlights how Filipinos go above and beyond in making every moment special with loved ones and friends, especially during Christmas and New Year.
With over 13 million views on YouTube, The #PepsiExtraSarapXmas video is top-billed by celebrity love-teams Kathryn Bernardo and Daniel Padilla, and Donny Pangilinan and Belle Mariano, as well as social media sensation Mimiyuuuh and volleyball phenom Alyssa Valdez. The #PepsiExtraSarapXmas campaign aims to empower young Filipinos to be themselves unapologetically. By making stand-out choices—in fashion, hobbies, and even their meal pairings, they can make their holiday celebrations all the more “extra” and memorable with Pepsi.
“This year’s Christmas celebration is extra special for many reasons. After two years of heightened restrictions, we have taken the necessary steps to allow for gatherings with family and close friends while still keeping each other safe,” said Frederick D. Ong, PCPPI president and chief executive officer. “We at PCPPI are excited to experience the Filipino spirit of community and thanksgiving during the ‘most wonderful time of the year,’ with our well-loved beverages as part of every celebration,” he added.
PCPPI enjoins merrymakers to embrace the season’s festive vibe by going “extra,” be it in their party attire, family games, and even the much-anticipated Noche Buena and Media Noche. “Let us remember there remains to be plenty of ‘extra’ for us to be thankful for this Christmas and in the coming New Year. May we cherish the bonds that bring us together not just during the Holidays but every day of the years ahead,” Ong said.
PCPPI is the exclusive bottler of PepsiCo beverages in the country. The group manufactures and sells well-known brands such as Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Milkis, Aquafina, and Premier.