Theme : “The truth will set you free”
To reward, as well as to pay tribute to media projects that enhance the total human development of the Filipino audience through the competent and professional use of mass media techniques.
CMMA Vision and Mission:
Through the years, the Catholic Mass Media Awards (CMMA) has evolved side by side with the rapid development of mass communications. Though there have been changes in the CMMA process, some essential things remained. The CMMA trophy is a picture of that reality.
Though its form evolves through the years, it essentially remains steadfast in its commitment to recognize values-filled media products.
The rock is a symbol of the steadfast commitment of the CMMA. “You are Peter, and upon this Rock, I will build my Church” (Matt. 16:18). CMMA establishes itself upon a solid foundation of Christian values. In its current form, the CMMA trophy was designed by Cesario P. “Jhundy” De Liña Jr. in 2000.
The Upward movement of the curved figure represents CMMA’s vision of a transformed Philippine society through responsible use of mass media. The mirror represents the Christian character os mass media i.e., the reflection of the beauty and truth of Christ through audio-visual media, and brings about total human development of its recipients.
The harmonious relationship between the two figures represents the mother and child-Mary, our blessed mother of the Church and the child Jesus who is the First Communicator, “the Word made flesh who dwelt among us”(John 14).
Initially the CMMA started handling out recognition in only four media deilds: Print, Television, Radio and Film. In 1979, Advertising was added as the fifth media category.
In 1995, the Pope and now Saint John Paul II made his second visit to the Philippines for the World Youth Day. He again graced the awarding ceremonies of the CMMA at the Philippine International Convention Center (PICC), personally handed out awards and congratulated the winners that year. The CMMA was in hiatus in 1998 and 1999. It was reborn in 2000, after Cardinal Sin appointed Ambassador Antonio L. Cabangon Chua as its President and Chairman of the Board of Trustees. He held the position until his demise on March 11, 2016.
As there is a revolution in communication with the coming of the internet and mobile phones, CMMA also included the Internet in its 2001 categories.
Through the years, CMMA has evolved through the fast-paced world and continuously directed mankind in promoting values-filled mass media with thousands of entries recieved from different fields of communication.